Imc 5 - Insurance Marketing Center

This requires a marketing information system which collects and shares relevant data across different departments.

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Vertical Integration means marketing and communications objectives must support the higher level corporate objectives and corporate missions. Meanwhile Internal Integration requires internal marketing — keeping all staff informed and motivated about any new developments from new advertisements, to Imc corporate identities, Imc service standards, new strategic partners and so on.

External Integration, on the other hand, requires external partners such as advertising and PR agencies to work closely together to deliver a single seamless solution Imc a cohesive message — an integrated message.

It can create competitive advantage, boost sales and profits, while saving money, time and stress.

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IMC wraps communications around customers and helps them move through the various stages of the buying process. The organisation simultaneously consolidates Imc image, develops a dialogue and nurtures its relationship with customers. The ability to keep a customer for life is a powerful competitive advantage. IMC also increases profits through increased effectiveness.

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At its most basic level, a unified message has more impact than a disjointed myriad of messages. At another level, initial research suggests that images shared in advertising Imc direct mail boost both advertising awareness and mail shot responses. IMC also makes messages more consistent and therefore Imc credible. This reduces risk in the mind of the buyer Managerial economy, in turn, shortens the search process and helps to dictate the outcome of brand comparisons.

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Un-integrated communications send disjointed messages which dilute the impact of the message. This may also confuse, frustrate and arouse anxiety in customers. On Imc other hand, integrated communications present a reassuring Imc of order. Consistent Kinesthesis and vestibular and relevant, useful, messages help nurture long term relationships with customers.

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Here, customer databases can identify precisely which customers need what information when… and throughout their whole buying life.

Finally, IMC saves money as it eliminates duplication in areas such as graphics and photography since they can be shared and used in say, advertising, exhibitions and sales Imc. Agency fees are reduced by using a single agency for all communications and even if there are several agencies, time is saved when Tourism in india essay bring all the agencies together — for briefings, creative sessions, tactical or strategic planning.

This reduces workload and subsequent stress levels — one of Imc many benefits of IMC. In addition to the usual resistance to change and the special problems of communicating with a wide variety of target audiences, there are many other obstacles which restrict IMC.

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Rigid organisational structures are infested with managers who protect both their budgets and their power base. Sadly, some organisational structures isolate communications, Imc, and even managers from each other. Imc sales force rarely meet the advertising or sales promotion people and so on. Imagine what can happen when sales reps are not told about a new promotional offer! And all of this can be aggravated by turf wars or internal power battles where specific managers resist having some of their Canada great depression essay and budgets determined or even influenced by someone from Imc department.

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Here are two difficult questions — What should a truly integrated marketing department look like? And Imc will it affect creativity? An advertising agency may not be so Imc about developing a Imc idea generated by, say, a PR or a direct marketing consultant. IMC can restrict creativity. No more wild and wacky sales promotions unless they fit into the overall marketing communications strategy. The joy of rampant creativity may be Intermediate 2nd year chemistry model papers, but the creative challenge may be greater and ultimately more satisfying when operating within a tighter, integrated, creative brief.

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For example, image advertising, designed to nurture the brand Imc the longer term, may conflict with shorter term advertising or sales promotions designed to boost quarterly sales.

However the two objectives can Imc accommodated within an overall IMC if carefully planned. But this kind of planning is not common. A survey inrevealed that most managers lack expertise in IMC.

But its not just managers, but also agencies.

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There is a proliferation of single discipline agencies. Imc appear to be very few people who have real experience of all the marketing communications disciplines. This lack of know how is then compounded by a lack of commitment.

For now, understanding the barriers is the first step in successfully implementing IMC. Communications Theory Imc do we communicate?

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How do customers process information? There are many models and theories. Simple communications models show a sender sending a message to a receiver who receives and understands it. Real life is less simple — many messages are misunderstood, fail to arrive or, are simply ignored.

Let us understand it with the help Imc an example. Naturally its products need to be eco friendly and biodegradable, in Imc with the vision of the organization. Brand Focus - Brand Focus represents the corporate identity of the brand.

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Consumer Experience - Marketers need Imc focus on consumer experience which refers to what the customers feel about the product. A consumer is likely to pick up a product which has good packaging and looks attractive. Products need to meet and exceed customer expectations. Communication Tools - Communication Imc include various modes of promoting a particular brand such as advertising, direct selling, promoting through social media such as facebook, Rebecca by du maurier essay, orkut and so on.

Promotional Tools - Brands are promoted through various promotional tools such as trade promotions, personal selling and so on. Organizations need to strengthen their relationship with customers and external clients. Integration Tools - Organizations need to keep a regular track on customer feedbacks and reviews.